A startup business will have to establish so many things before you can see results. There’s your website and all the copies included in it. Blog posts with clear CTAs, and hopefully, a newsletter for email marketing. These are the musts. Soon, you’ll see results slowly trickle, but there’s always room for improvement.
But to see that improvement, you must first know where and what to improve. This is where conversion rate optimization or CRO comes in.
What is Conversion Rate Optimization?
SEOs in Hong Kong agree that this rate is fairly easy to compute if you establish what conversion means for your business. For example, if you offer free content, conversion for you might mean downloads of that content. Therefore, the first step in improving your conversion rate is to identify conversions and what gets your customers to that point.
Every industry and every website may look at conversion differently depending on the unique customer journey and the path you have laid out for them. For the example mentioned earlier, you can easily compute the conversion rate as the number of downloads divided by the number of pageviews for all the pages where the download option is available. Multiply this by 100 to get the percentage.
Why is CRO important, you ask? CRO is important for various reasons, including:
● Minimizing the cost of acquiring leads
● Maximizing existing high-traffic pages
● Increasing new leads
● Improving pages with low conversion rates
Now that you know why CRO is important, how can you optimize your conversion rate? Experts in SEO HK recommend following the best practices to get started.
Best Practices of Conversion Rate Optimization
● Set your CRO goals. This establishes the baseline of your tests for conversion.
● A/B test. Optimization always considers options to determine which tactic works best for your site and your audience. You may find out through A/B testing that one landing page design works better, and you can adapt this design moving forward. Conversely, you can find out that two options have the same conversion rate, which means there is no significant difference and you should explore other options.
● Study what already works. Your top-performing pages may give you some insight into what works for your customers. While you can still improve these pages, be careful not to drastically make changes that may result in a decrease in conversion rather than the opposite.
● Add successful elements to pages with a high chance of conversion. If you have an extensive blog with months’ or years’ worth of content, your top performers may not all have the CTA that is meant to convert readers. Try adding these to the top-performing posts as an easy way to increase that conversion rate.
● Consider text-based CTAs. All your landing pages and blog posts should have a clear CTA already. However, not all readers read to the end of the page to see that CTA. This is where text-based CTAs positioned smartly in the content body come in to encourage that conversion even if a reader is just snacking on your content.
You can spend your money wisely on acquiring leads with conversion rate optimisation. Existing content can pull in more conversions with a few changes, and the results can be astronomical if you optimize all your sources of traffic.
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